MADHUSUDHANAN SAMPATH

consult@madhusampath.com

India

SUMMARY

• Seasoned general manager and business operations leader with AI/Analytics focus; 25 years of global cross-functional leadership experience for marquee clients
• AI & ML expertise: Consulting on Business strategy, Market entry & Segment analysis, Product strategy & innovation, Operating model transformation, Digital customer experience, Financial Intelligence, Partnership, consulting and solutioning
• MBA, Simon School of Business , University of Rochester; focus on Competitive Strategy & Decision sciences; Dean's Leadership award winner (twice - 2009 & 2010)

PROFESSIONAL EXPERIENCE

• Gramener, VP Analytics & AI Labs, India 2019-20
• Startup Advisory (India) 2018
• Luxottica, Business Consultant, USA 2017
• Trianz Inc, Manager Business Consulting, USA 2012-16
• Mu Sigma, Manager Analytics, USA 2011-12
• Cott Beverages, MBA Associate, USA 2010
• Wipro, Program Manager, UK & USA 2002-08
• Ritechoice Technologies, Systems Analyst, India 1999-2001

EDUCATION

• Stanford Certificate on Machine Learning (Coursera – Prof Andrew Ng)

• MBA, Simon Graduate School of Business, University of Rochester, New York 2010 -- Ranked among top 30 business schools in US and #5 in world in finance by the Financial Times. -- Dean's Leadership Award, only candidate among 400 to be awarded twice (2009 & 2010); -- Merit Scholarship Recipient, GMAT: 730/800 (96th percentile); -- VP Meliora Fund, MBA student managed fund, 15% annual growth rate; -- VP Consulting Operations & Technology Association; -- Represented 200 students on the Dean's Task Force on performance measurement and improvement -- Acquired knowledge on Economic utility based frameworks, Decision-sciences, Competitive business strategy, marketing analytics and corporate finance

• Post-graduate Diploma in Business Administration, ICFAI Business School, India -- Corporate Finance, Economics, Statistics & Information Systems

• BSc, University of Madras, India -- Chemistry, Mathematics & Physics

PROFESSIONAL EXPERIENCE - Details

Gramener – VP Analytics & AI Labs, Bengaluru India (2019-20)

#AI & ML #Datascience

Head of Analytics function. Led Management Consulting, Product & Engineering for client functional leaders; Grew practice revenues by 100% across analytics service lines. Led teams of Directors and Project managers, guiding on customer vision, roadmap, execution discipline and innovation; Practice development - innovation skills matrix, storytelling & collaboration

• Growth (customer traffic and virality, customer activation and retention, customer journeys)
• Marketplace (capacity and allocation, delivery and service experience, trust and safety)
• Supply (growth, on-boarding and training, supply retention and success)
• Platform (financing, experimentation system, data science system)
• Engagement director for $7m Customer Experience program, improving NPS scores by 15%
• Created embedding- based NLP models for CX journey analytics and sentiment scoring
• Advised clients in Technology & media on AI video analytics solutioning & monetization
• Led program for Geospatial analytics using Earthsat data, helping to lower costs for non-profit working on malaria reduction
• Built financial forecasting and time series models worked for Finance group of global pharma major
• Advised gas retail major in identifying customer retention and product portfolio analysis
• Technologies: Deep Learning, Transformers for NLP, CNN, RNN, Adversarial networks, regression and classification models, Tensorflow and PyTorch

Sabbatical & Startup advisory, India (2018)

#AI & ML #Data Science #Startup Advisory

• Advised two young startup founders in Retail AI technology & food-processing chemistry; Assisted with product market fit analysis, customer acquisition modeling and financing

Independent Business Consulting, NJ & OH USA (2016 – 2017)

#Business Analysis #Retail #Program Management

• Led $5m re-engineering effort for retail franchise operations at Luxottica Eyewear; Guided cross-functional team in determining future state processes and change management

Trianz Inc USA (2012 – 2016)

Manager - Business Consulting, VNSNY (New York USA)

#Insurance #Financial Analytics #Operating Model Transformation

• Advised CFO and CIO at US' largest non-profit health insurance and services provider; presented to CEO and Board of Directors on $50m analytics roadmap for service excellence
• Implemented actuarial reporting (financial valuation, revenue forecasting, geographic and demographic performance trend and risk profile analysis) targeting $7m deficit reduction

Manager - Analytics, Liberty Mutual Insurance (Dover NH USA)

#Data Science #Insurance #Performance Analytics #Change Management #Program Management

• Directed portfolio of 16 analytics workstreams and 75 analysts across Personal and Commercial product lines, impacting 1000+ users at multiple levels
• Partnered with business leads to drive user adoption of dashboards for claims, underwriting, product distribution, omnichannel service and affinity marketing

Manager - Analytics, Cisco (Santa Clara CA) & Comcast (Philadelphia PA)

#Data Science #Tech Industry # Media #Sales Analysis #Customer Behavior

• Visualized big-data based sales performance dashboards for Sales Finance leaders, enabled improved visibility and growth levers for pipeline bookings in $32m equipment business
• Assessed customer experience metrics for cable media provider, recommended data-driven approach for 30% improvement in 4 key metrics
• Led Analytics practice sales for Trianz in US, grew team size from 10 to 150 through client advisory and partnership

Mu Sigma USA (2011 – 2012)

Leading provider of analytics ($300m revenue 2012) funded by Sequoia Capital and Accel Partners

Engagement Manager – Microsoft Global Marketing, Corporate HQ, Redmond WA USA

#Data Science #AI & ML #Marketing Strategy #Segmentation #Tech Industry #Deep-Dive

• Program manager for $20m Analytics spend, assisted $25b Worldwide Partner group in B2B partner evaluation and promotion spend strategy
• Advised leaders of $20b 'Servers and Tools business unit' on selecting right metrics for performance reporting and financial budgeting
• Demonstrated lift of 12% on campaign results by identifying early adopter market segments for Microsoft Lync product
• Conducted deep-dive financial analysis for Bing 'paid search advertising', enabled 15% increase in monetization with Yahoo partnership
• Performed competitor analysis, enabled clearer positioning for $5m Microsoft product line
• Prescribed engagement framework for hypotheses generation, data matrix planning and acquisition; guided business and statistical analysis teams on solution approach
• Mentored 10-member team of data scientists and business analysts on engineering discipline

Engagement Manager - Dell Consumer Division,Corporate HQ, Round Rock TX USA

#Data Science AI #Retail #Campaign Spend #Sales Forecasting #Deep-Dive

• Drove $10m advertising budget spend optimization; managed analytics programs for PC/laptop demand forecasting and planning
• Analyzed slot pricing and evaluating product bundling strategy for $300m accessories division
• Presented financial and sales insights on pricing to senior management & product line managers; recommended short-term actions for achieving revenue and margin impact
• Employed advanced statistical & mining models using Logistic regression, Decision Trees, and Classifier methods, using R, SAS and Python toolsets

MBA Associate, Cott Beverages, Tampa FL USA (2010 – 2011)

US 4'th largest beverage maker ($1.2b revenue 2011) focused on private label manufacturing and retail

#Retail #Product Innovation #Marketing**

• Analyzed Nielsen retail sales data, modeled opportunity size and pricing economics for new product category in Energy drinks
• Coordinated across multiple functional and regional teams to drive pricing dashboard, resulting in 20% reduction in Time-to-market for new product

Wipro: Financial Services Business Analytics Practice (2002 – 2008)

Program Manager - Zurich Financial, Chicago USA (2008 – 2008)

#Insurance #Service Delivery

• Led $30m data transformation program from vendor side; provided overall leadership to sales and cross-functional delivery workstreams (peak size 80 under 3 project managers)

Solutions Delivery Manager - Level3 Telecom, Broomfield CO USA (2007 – 2008)

#Telecom #Integration

• Managed post-merger consolidation effort, integrated data from 6 acquired firms in wholesale telecom business, led 25-member team across US and India
• Recommended information architecture for achieving projected IT synergies of $20m

Project Manager – Credit Suisse, Zurich Switzerland (2006 – 2006)

#Banking #Mentoring

• Led rescue team that turned around project lagging by 3 months
• Conducted project audits, provided expert inputs on revising analysis paths; smoothened project communication, user engagement and presentation that resulted in improving client confidence at onset of $100m Wipro- Credit Suisse relationship

Solution Architect & Project Manager - Prudential Insurance, Reading UK (2002 – 2006)

#Insurance #Data Engineering #MarketingTech

• Led 20-member team, defined solution design and process specification for unified customer database for segmentation, modeling campaign treatments, customer propensity-to-buy, and response analysis leading to net lift of $25m per annum
• Assisted in financial profitability analysis for $300m protection product line, created dashboards and MIS reports
• Established an organization-wide standard for knowledge management by designing processes for sharing best practices in information management and analytics
• Won Wipro's 'Trailblazer' Award (top 10% of division) for overall leadership and performance

Systems Analyst - Product Management, Ritechoice Technologies Capital Markets Group, Mumbai India (1999 – 2001)

Software provider to Indian Capital Markets; served marquee client base including Morgan Stanley, Merrill Lynch, HSBC, Sharekhan and TD Waterhouse

• Conducted market & product analysis for sizing $3m risk analytics opportunity; Led innovative custodian securities data management application, enabled clients to introduce new online service channels worth $6m billing